ASOTU published a feature on Promise Path with a headline that sums up the idea well: Mark Miller Subaru built its own Carvana, and it just kept the dealership attached. Fast Follower, Not Copycat The piece frames our approach as fast following rather than reinventing. Online retailers proved that people will buy a car from a screen. What they gave up was the store: the service drive, the local team, the place you can walk into when something needs attention. Promise Path keeps all of that and removes the part shoppers actually wanted gone, which is the negotiation. How It Works ASOTU walked through the same six steps our customers see. Pick from inventory or build a custom order. Get transparent pricing that does not move. Receive a guaranteed trade offer. Handle credit and documents online. Review and approve the final numbers. Then take free delivery within 50 miles or pick the vehicle up at South Towne in Sandy or Midtown in Salt Lake City. Our AI assistant, No Sell Nell, guides the process, and a human is one request away. What Comes Next The article notes that 40 transactions were completed before the public launch, which is what convinced us the model works inside a franchised store. It also points to what General Manager Chris Hudson is building toward: consolidating the 13 integrations behind Promise Path into a standard that other retailers could adopt, so this becomes a lane the whole industry can use rather than a one store experiment. Read the full article at ASOTU, or see Promise Path for yourself at markmillersubaru.com.
Car Dealership Guy Covers Promise Path, Our Online Way to Buy
Car Dealership Guy has covered the launch of Promise Path, the fully online way to buy a vehicle from Mark Miller Subaru. Reporter Julie Walker described it as a Carvana style purchase option built by a franchised retailer, with the dealership still attached. What Promise Path Does Promise Path takes the entire purchase online in six steps. You browse our live inventory or build the vehicle you want, see upfront pricing and a full deal sheet right away, get a firm trade offer within three business hours, submit your credit application and documents, review your final numbers, and then choose free delivery within 50 miles or pick up at South Towne or Midtown. An AI concierge named No Sell Nell is available around the clock to answer questions along the way. A person is always available if you would rather talk to one. Built On Promise Price None of this works without the pricing model underneath it. We moved to Promise Price in 2015: one fair price on every vehicle, no haggling, product specialists instead of commissioned salespeople, and buy rate financing with no markup. Because the price is already the price, it holds up the same online as it does in the showroom. The article notes that our team completed 40 test transactions before opening Promise Path to the public, and that the experience runs on 13 live integrations tied to our real inventory and real numbers. General Manager Chris Hudson told Car Dealership Guy that "the invisible middle is what we are solving towards," and described the long term goal as becoming "the UberEats of the franchised auto dealership." Read the full story at Car Dealership Guy, or start your own purchase at markmillersubaru.com.